Luxury Escapes, the Australian travel platform, is doubling down on something that feels counterintuitive in 2025: physical retail.
Instead of obsessing over online conversions and incremental A/B tests, the company is investing in fully fledged travel boutiques where customers sit down, drink champagne, and plan expensive holidays with a consultant.
And based on the numbers, the move is paying off.
The company’s flagship at Melbourne’s Chadstone mall now generates roughly A$60 million a year. The new Bondi Junction boutique — opened in November next to an Apple Store — saw appointments booked out on day one. These stores aren’t just soft brand building. They convert, and the
