The Creator of Rockstar Energy Is Selling Five Trophy Homes for $297M

Russ Savage is making a nearly $300 million wager that a new class of billionaires is about to emerge. The Rockstar Energy founder and real estate investor has put five luxury properties across Los Angeles, Aspen, and Park City on the market for a combined $297 million, according to a report from The Wall Street Journal. The move comes as Savage—who sold Rockstar to PepsiCo for more than $4 billion in 2020—positions himself for what he believes will be the next great wealth boom.

His thesis? A wave of anticipated IPOs from companies such as OpenAI, Anthropic, and SpaceX will mint a new generation of ultra-high-net-worth buyers eager to snap up trophy homes in premier leisure destinations. “We’re entering a new stratosphere of top-end wealth, where there’s no limit,” Savage told the publication. “They’re going to want a ski house and they’re going to want a house in the sun.”

Savage, whose fortune is estimated at $5.4 billion by Forbes, has built a reputation for purchasing marquee properties, renovating them extensively, and leasing them to celebrity tenants. His current portfolio sell-off includes two Los Angeles estates asking $85 million and $34 million, an $85 million Aspen retreat on Red Mountain, and two Park City compounds listed for $55 million and $38 million. Collectively, the homes are asking nearly $187 million more than Savage paid for the properties—almost triple his original investment, records show.

Leading the collection is an expansive Beverly Park estate that Savage purchased in 2007. The gated compound has undergone years of upgrades, including an expansion of the main residence to roughly 15,000 square feet, along with a new guesthouse and a fitness center scheduled for completion later this year. His second Los Angeles listing, located in the coveted Bird Streets enclave above the Sunset Strip, is a sleek contemporary residence spanning roughly 13,000 square feet.

Further east, Savage’s Aspen property pairs dramatic concrete-and-glass architecture with sweeping views of Aspen Mountain and reportedly commands as much as $950,000 per month in rent. In Park City, the holdings include Monitor’s Rest, a sprawling wellness-focused compound equipped with amenities ranging from a bowling alley to an indoor-outdoor pool.

Once the portfolio is sold, Savage plans to concentrate his real estate investments in Florida. Through his family office, he has already amassed a sizable footprint in the Sunshine State, including a $100 million compound in Miami Beach and Rosie O’Donnell’s former Star Island estate, which he purchased for $36 million.