Swifties can’t get enough of how Travis Kelce is gushing over his new bride, and the newlyweds seem to be in a league of their own. Taylor Swift and Travis Kelce may have had plenty of celebrity competition at the altar this year, but when it comes to generating buzz, apparently no one else comes close.
A new study from digital entertainment platform JB.com ranked the most talked-about celebrity weddings of 2026 by examining media coverage, recent news mentions, Instagram hashtags and wedding-related searches. Swift and Kelce landed firmly at No. 1 following their July 3 nuptials, earning a perfect score of 100.
The newlyweds amassed a whopping 65.9 million media mentions, according to the study—more than twice the 27.8 million generated by the celebrity couple in second place.
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Taylor Swift and Travis Kelce Easily Take the No. 1 Spot
Coming in behind Swift and Kelce were Zendaya and Tom Holland, whose famously private relationship didn’t stop people from obsessing over their wedding.
Despite keeping the date of their nuptials out of the public eye, Zendaya and Holland generated 27.8 million media mentions, according to the study, enough to secure second place.
Dua Lipa and Callum Turner ranked third following their European wedding celebrations. The couple reportedly married at London’s Old Marylebone Town Hall before celebrating in Palermo, Sicily. JB.com’s analysis counted 4.91 million media mentions and approximately 3,000 Instagram hashtags connected to their nuptials.
Bollywood star Aamir Khan and Gauri Spratt came in fourth, with 5.54 million total media mentions and 16,400 recent news mentions, while Peter Phillips and Harriet Sperling rounded out the top five with 1.36 million media mentions.
But even combining some of the year’s other major celebrity weddings doesn’t come close to the attention surrounding Swift and Kelce.
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Their Wedding Buzz Isn’t Slowing Down
Swift and Kelce’s July 3 celebration at Madison Square Garden had been the subject of intense speculation long before the couple reportedly said “I do.”
The study counted 3.56 million recent news mentions surrounding the couple in addition to their 65.9 million overall media mentions. On Instagram, approximately 14,600 hashtags were associated with the wedding.
“Their wedding at 20K-seat Madison Square Garden was unlike anything we’ve seen before,” JB.com’s CEO said of the results, pointing to the unusual decision to use one of the world’s most recognizable entertainment venues for a private event.
The ranking suggests privacy doesn’t necessarily quiet public fascination—Zendaya and Holland’s second-place finish certainly proves that. But when it comes to the sheer scale of attention, Swift and Kelce remain in a category of their own.
After years of headlines documenting their relationship, engagement and eventual walk down the aisle, the numbers suggest becoming newlyweds hasn’t done anything to diminish the world’s fascination with them.
This story was originally published by Parade on Aug 20, 2026, where it first appeared in the News section. Add Parade as a Preferred Source by clicking here.
