Kim Kardashian and Lewis Hamilton hard launched their relationship at Super Bowl LX.

The new couple was spotted enjoying the big game at Levi’s Stadium in Santa Clara, Calif. on Sunday.

Photos of the pair went viral on X after they appeared on the screen of an international broadcast of the game between the New England Patriots and the Seattle Seahawks.

Lewis Hamilton and Kim Kardashian hard launched their relationship at Super Bowl 2026 on Sunday.
The couple sat next to each other in the stands at the big game.

In a video, Kardashian, 45, could be seen smiling while talking to Hamilton, 41.

The Skims founder wore a black coat and large diamond choker necklace. She also switched up her hair by rocking bangs.

Kardashian’s hairstylist, Chris Appleton, shared a photo of her full look on Instagram before the game, writing, “Super Bowl bangs.”

Kardashian rocked bangs and an all-black outfit for her Super Bowl appearance.
Her hair stylist, Chris Appleton, showed off her look on Instagram before the game.

Kardashian and Hamilton have been friends for years, but recently took their relationship to the next level by enjoying a romantic European excursion.

The duo stayed at the luxury UK hotel Estelle Manor in the Cotswolds last weekend, where they enjoyed a couples massage and had a private, upscale dinner.

The stars then traveled to London where they stayed at the luxurious Rosewood Hotel.

They ended their trip with a stop in Paris.

Kardashian and Hamilton recently went on a European vacation together. Joe Schildhorn/BFA.com / Shutterstock
The pair enjoyed romantic stays in the UK and in Paris together. Instagram/ Kim Kardashian

“Kim and Lewis have such intense working schedules, so they’re keen to spend as much time together as possible,” a source told the US Sun about the couple.

“Right now, they’re inseparable and are fitting their dates around Kim’s work commitments,” the insider added.

Before their European vacation, the pair both attended Kate Hudson’s New Year’s Eve party in Colorado, but they weren’t photographed together.

Kardashian has not publicly spoken about her relationship with Hamilton. Nassou.fr / BACKGRID
Sources claim the stars are “inseparable.” BACKGRID

Kardashian and Hamilton both have a star-studded list of exes.

The reality star was linked to Odell Beckham Jr. and dated Pete Davidson following her divorce from her third husband, Kanye West, with whom she shares four children.

Hamilton, for his part, has been linked to Nicki Minaj, Rihanna, Gigi Hadid and even Kardashian’s sister Kendall Jenner.

Kardashian most recently opened up about her dating life on her sister Khloe Kardashian’s “Khloé In Wonder Land” podcast last month, sharing the qualities she wants in her next partner.

Kardashian and Hamilton have been friends for years. Getty Images
Hamilton has been linked to multiple celebrities, including Kardashian’s sister Kendall Jenner. / SplashNews.com

“Good morals and values, a calm person, dependable,” the “All’s Fair” actress said. “Takes accountability. I think that’s my number one thing.”

Kardashian also claimed she hasn’t been secretly dating anyone in the past year.

“I just feel like my kids need me. It’s really hard when I have to put them to bed every night. I get them up. I take them to school,” she explained “I get them ready. They sleep in my bed. I haven’t had time — and I’m okay with that.

“I thought, ‘You know what? I’m going to be studying. I won’t have time. When I’m done, I’ll open myself up.’”

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