Samsung’s The Frame television now features over 4,000 digitised artworks following new partnerships with the Tate Collection, Liberty and Art Basel, expanding the TV’s dual function as both entertainment display and digital canvas.
The latest additions include 15 contemporary pieces from Britain’s Tate Collection, featuring iconic works such as Roy Lichtenstein’s “Whaam!”, Henri Matisse’s “The Snail” and Jackson Pollock’s “Yellow Islands”.
British design house Liberty contributed 20 nature-inspired designs in August, ranging from the whimsical “Enchanted Wood” to the vibrant “Jungle Trip”.
This week’s Art Basel Miami Beach 2025 Collection brings 24 contemporary artists to the platform, including Olinda Silvano’s “Energía de la visión de Ayahuasca” (2022) and Jennifer Rubell’s “40 Hearts” (2018).
The artworks are accessible through Samsung’s Art Store subscription service, priced at $5.99 per month in Australia.
The service has expanded beyond The Frame to Samsung’s standard television models this year, though OLED models remain excluded.
Samsung’s The Frame, which transforms into a digital picture frame when not displaying traditional content, features a matte display coating optimised for artwork presentation.
However, this design choice creates trade-offs for movie viewing, including reduced contrast and colour saturation.
The concept has prompted competitors TCL and Hisense to launch their own art-focused televisions with the Nxtvision and Canvas TV models, respectively, each featuring similar matte displays.
Samsung’s digital collection now encompasses more than 800 artists through partnerships with major institutions, including the Louvre, Museum of Modern Art (MoMA) and the Art Institute of Chicago, positioning The Frame as a gateway to global art collections for home viewers.
