The opportunity in the luxury cruise market has never been stronger, according to Harry Sommer, president and CEO of Norwegian Cruise Line Holdings, who was speaking on the company’s third quarter earnings call.
Sommer said that both Oceania and Regent were perfectly positioned to capture demand, with Oceania now in the luxury market.
Previously, the brand was positioned om the upper-premium segment.
Sommer said that “Regent is the pinnacle of the ultra-luxury all-inclusive luxury segment.”
“To fully capitalize on this opportunity, we brought back Jason Montague earlier this year to lead both brands and drive the next phase of growth,” Sommer said.
“The first thing Jason did was optimize the organization, ensuring we have the right leadership structure and the right people in the right roles to support long-term growth,” Sommer continued.
“Next, he’s been deeply engaged in our fleet management program, including our pipeline of six luxury ships, overseeing the design and launch of Oceania Allura and Regent Seven Seas Prestige, both of which will set new standards for design, experience and efficiency.”
Sommer said that Montague has been laser-focused on enhancing brand positioning and marketing across both brands, ensuring that Oceania is fully recognized in the luxury space, while Regent maintains its place as the pinnacle of ultra-luxury cruising.
“We know we have two extraordinary luxury products. Now it’s about telling these brand stories more powerfully and consistently in the market,” Sommer said.
Among upcoming fleet enhancements, the Seven Seas Mariner just entered drydock for what Sommer said was a full transformation for the Regent ship, as the company will reimagine public spaces and introduce an enhanced pool grill featuring a new wood-fired pizzeria concept for relaxed alfresco dining.
The Seven Seas Voyager will be undergoing a similar revitalization when she enters drydock next year.
