Arrivia and Bon Voyage. (Photo Credit: Arrivia and Bon Voyage Media)
WHY IT RATES: Luxury
travel continues to be a growth bright spot within in the industry, and Arrivia
is getting in on the action.—Donald Wood, Managing Editor.
Arrivia, a global travel loyalty and technology company,
today announced the acquisition of Bon Voyage Travel, a luxury-focused travel
agency known for its advisor-led service model, deep supplier relationships,
and curated premium travel experiences.
The combination enhances arrivia’s presence in the luxury
cruise segment by pairing Bon Voyage Travel’s high-touch advisory expertise
with arrivia’s global loyalty partnerships, distribution reach, and technology
platform. Bon Voyage Travel will continue to operate under its existing brand.
As part of the combination, Ryan Hansen will continue in his
role as President of Bon Voyage Travel, a position he has held for 14 years,
ensuring continuity for clients, advisors, and supplier partners.
“Luxury cruise is a relationship-driven business, and
people and culture are everything,” said Mike Nelson, Chief Executive
Officer of arrivia. “A core priority for me is ensuring we preserve what
makes Bon Voyage Travel exceptional, the advisors, the service model, and the
culture, while thoughtfully supporting the team with arrivia’s scale,
technology, and partner reach. This is about strengthening what already works
and creating long-term opportunity for the people behind the brand.”
Bon Voyage Travel has built a loyal client base through
advisor-led cruise planning, access to exclusive sailings, and long-standing
relationships with the world’s leading luxury cruise lines.
“Joining forces with arrivia gives us the ability to
scale while staying true to what defines Bon Voyage Travel,” said Ryan
Hansen, President of Bon Voyage Travel. “We can remain highly focused on
advisor excellence and client outcomes, while leveraging arrivia’s capabilities
to expand thoughtfully, strengthen supplier partnerships, and accelerate our
next phase of growth.”
Founder Peter Evans, who has owned Bon Voyage Travel for 50
years, will remain involved in an advisory capacity.
“Finding the right long-term partner was incredibly
important to me,” said Evans. “Arrivia shares our values around
service, relationships, and integrity. This combination ensures the legacy of
Bon Voyage Travel continues, while positioning the company for its next phase
of growth.”
Following the combination, arrivia will maintain Bon Voyage
Travel’s focus on its advisor-led luxury travel model while seeking
opportunities to leverage its expertise across arrivia’s broader ecosystem,
including loyalty programs and partner channels.
Financial terms were not disclosed.
SOURCE: Arrivia press
release.
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