Facing his iPhone amid paintings and ceramics, Arthur Hadade addresses his community as if speaking to a group of friends, using close-up shots, informal language and a knack for storytelling developed over years spent exploring galleries. “This is an exhibition inspired by a haunted house, and this family home is the main character.” Just steps from the Seine, hidden under a sooty November sky, the 35-year-old content creator visited the Mennour gallery, which was showcasing a young graduate from the Beaux-Arts de Paris.
His video commentary on the work of artist Nina Jayasuriya would appear a few days later on the app he launched in May 2024 with two partners: Cur8 (pronounced like “curate”). Today in France, anglicisms are everywhere, much to the dismay of the Académie Française. People now “curate” playlists, works and artists – in other words, they select, arrange, and share relevant content.
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